George Howell, founder of Ideal First Car, photographed in Exeter, Devon, 26 April 2018. Photo by Bristol photographer Adam Gasson / Edit Note: Pre-saturated final high res image

The Young Innovators – George Howell

The Young Innovators consists of 24 winners of the Ideas Means Business award – run by Innovate UK in partnership with the Prince’s Trust.

George’s inspiration for Ideal First Car came from his own experience. Frustrated by a fragmented industry that seemingly was concentrating on older drivers, George set about creating a service that brings together car sellers, insurers and garages aimed at young drivers.

Recent work by Bristol photographer Adam Gasson.

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