Dolly Parton performs at Glastonbury Festival 2014. Photo by Adam Gasson /

“It’s great exposure”

“It’ll be great exposure for you”

Instead of photographers getting angry at this (which is a valid response) we should be questioning this statement. In the digital age big data reveals all – ask what exposure previous photographers have received; ask about pageviews, commissioned work leads, who their reader demographic is, how many art directors and editors use their site, case studies of other photographers who have gained ‘exposure’.

Recent work by Bristol photographer Adam Gasson.

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